The former Arsenal and Swedish football legend has joined NIBE as Brand Ambassador to promote energy-efficient heat pump solutions and inspire UK households to ‘Take The Step’ toward sustainability.
Freddie Ljungberg’s journey - from growing up in Vittsjo in the Skane region of Sweden, a few miles from Markaryd, the town where NIBE was founded, to achieving global recognition as a football icon - makes this collaboration especially meaningful. Beyond his sporting success, Freddie has a strong personal connection to NIBE’s history: his grandfather was an engineer with close ties to NIBE from its inception.
Freddie expressed his enthusiasm for the partnership, saying: "I’m incredibly proud to join NIBE as their UK brand ambassador. This partnership feels incredibly meaningful to me, not just because of our shared Swedish roots, but also because of the personal connection I have to NIBE’s story. Growing up near Markaryd, and with my grandfather being an engineer, I’ve always had a strong appreciation for innovation and technology. Working with NIBE feels like coming full circle, and I’m proud to support a brand that’s leading the way in sustainable solutions while staying true to its heritage and values."
Freddie’s genuine passion for sustainability and his connection to NIBE’s heritage make him the perfect voice to inspire UK households. Together, we want to show how heat pumps can create warm, comfortable homes while helping families reduce their carbon footprint and save on energy bills.
